Back in April, I said that BLU "is a company to keep an eye on moving forward." A few months later, I reviewed (and loved) my first BLU device: the Life Play. Since then I've also taken a look at the Life View
– the company's take on a large-screened phone – which was also very
impressive for the cost. I'm definitely a fan of what BLU is doing right
now, and the company seems to be keeping a nice momentum with the Life
series. It just officially announced the newest member of the family,
the Life Pro (which it actually teased along with another device
back in September). I was able to spend some time with a pre-production
version of the Life Pro over the last week, and it's a sleek,
sophisticated device.
Specs:
- Network: 2G (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, 3G (HSPA+ 42Mbps) 850/1900, 850/2100
- Display: 5.0 inch HD 720 x 1280, with OGS and Full Lamination Scratch Resistant Touch Panel
- Processor: MediaTek MT6589T Quad-Core 1.5GHz Cortex-A7 with PowerVR SGX544 GPU
- OS: Android v4.2 Jelly Bean
- Camera: Rear – 12.0 megapixel, BSI Sensor, autofocus with LED Flash, Video Record 1080p @ 30fps Front – 5.0 megapixel, BSI Sensor, Video Record 1080p @ 30fps; Geo-tagging, touch focus, face detection, panorama, HDR, image stabilization
- Connectivity: WiFi b/g/n, GPS, Bluetooth v4.0, Hotspot, micro-USB, FM Radio
- Sensor: Accelerometer, Proximity, Gyro
- Memory: 16GB internal memory, 1GB RAM
- Dimensions: 147 x 72.1 x 6.9mm, 158 grams
- Battery: Li-Ion 2500mAh
In fact, the first thing that I noticed about the Pro is just how
damn solid it feels. At just 6.9mm, it feels ultra svelte, and the
all-aluminum exterior really gives it a premium feel. It's mostly black
with a few chrome accents, which really pop and give it a very classy
look. Where the Life Play is for those who want whimsical and fun, the
Life Pro is definitely for those who want for a refined and polished
look. At 165 grams it's a bit heavier than the Nexus 5 or Galaxy S4, but
at the same time I'd actually say the materials used give it a
higher-end feel than both.
The overall design is a little different than other devices I've
used, in that the volume rocker and power button are both on the left
side one just below the other. It's a little strange to adjust to at
first, but I got used to it fairly quickly (and it's pretty rad to take
screenshots with just one finger). That said, I did end up trying to
turn the display on and off with the volume down key more times than I
care to admit. It also uses a full-size SIM card, which is a little
weird since most other devices use micro or nano at this point. Still, a
minor complaint, and nothing that a SIM adapter can't fix in a snap.
The Pro is a little more powerful than both the Play, View, and One,
as it's sporting a 1.5GHz quad-core chip, as opposed to the 1.2GHz chip
found in the other three Life devices. This seemingly slight bump in
speed actually makes a tangible difference in snappiness, which helps
affirm the Pro name. Unfortunately it still only has a single
GB of RAM, but like other BLU devices that I've used, it doesn't
necessarily affect performance. Still, 2GB would be nice – good thing
BLU has one in the works.
Also keeping in line with BLU's other products, the Life Pro has an
absolutely gorgeous display. For me, this was the standout feature of
the Life Play and Life View, and it keeps going with the Life Pro.
Despite being only 1280x800, it looks absolutely fantastic. Color
reproduction is vibrant and immersive thanks to BLU's Infinite View and
Nex Lens technologies, and everything really pops off the screen without
being oversaturated.
The Life Pro's 12MP shooter is pretty much on par with the Life View,
which I reviewed a few weeks ago. Color reproduction looks good, and
it's capable of grabbing some pretty solid images, especially outdoors.
Like most smartphone cameras, it's not the greatest indoors or in
low-light, but it'll work in a pinch. The five megapixel front camera is
also on par with the Life View, and comes in quite handy for snapping
your next selfie.
On the software side, Blu has stuck with minimal modifications to
stock Android 4.2.1, much like with the Life Play/One. It still has a
very stock look and feel, with useful additions like lockscreen
notifications, battery percentage, a reboot option in the power menu
(seriously, Google – why isn't this a stock option by now?), and a few
other little things here and there. It's clean and runs really well.
Like with most Blu phones, the cost is one of the main selling points
of the Life Pro. At just $300 off contract, the Life Pro is quite the
deal for anyone looking to buy outside of the Nexus line. Simply put,
it's a low-cost phone that feels and performs like a high-cost device.
Overall, I'm quite impressed with the Life Pro. It's a solid entry
into Blu's Life series, and definitely lives up the Pro name. The
performance is slightly better than other Blu devices thanks to the
1.5GHz processor, the display is beautiful, and the build quality is
solid. Give the $300 price tag, what's not to love?
The Life Pro has already started shipping to retailers like Amazon, and will be available in the coming weeks.
BLU Products announces addition to its flagship Life Series smartphone devices, introducing the new Life PRO.
New Life Series device is the thinnest 5.0” HD display smartphone available in the market at just 6.9mm
MIAMI, November 26, 2013 /PRNewswire/ -- BLU Products, one of the fastest growing mobile phone manufacturers in the world announced today the BLU LIFE PRO - the latest member of the extremely popular BLU LIFE Series of smartphone devices delivering stunning design and premium build quality with flagship performance. The new BLU LIFE PRO, with an extremely slim and premium aluminum construction design of just 6.9mm, features upgraded performance over the previous LIFE SERIES devices with a faster Quad Core 1.5GHz processor, which integrates a power-efficient subsystem, along with a long-lasting 2,500mAh battery for incredible battery performance, despite its slim design.
“The BLU LIFE PRO is an accomplishment of engineering as much as one of design.” said Samuel Ohev-Zion, CEO of BLU Products. “Every detail and material - particularly the sleek aluminum enclosure - has been meticulously considered and refined. It’s made with a level of precision you’d expect from a finely crafted watch, not a smartphone.”
Photos and videos come to life with spectacular clarity and rich, natural color on the vivid 5.0 inch IPS HD display incorporated in the BLU LIFE PRO, along with OGS and Full Lamination technologies resulting in unparalleled viewing angles and eye-popping images for an incredible and brilliant viewing experience.
The BLU LIFE PRO delivers on excellent image capture quality even in adverse conditions such as low light, or no light with advanced camera technology, featuring dual BSI sensor cameras, incorporating a 12 mega pixel autofocus camera on the back with Full HD 1080p @ 30 fps video recording, along with a 5.0 mega pixel front camera with an extremely wide field of view for self-portraits.
The BLU LIFE PRO has started shipping to distributors and dealers throughout the United States, Brazil, and Mexico and will be available unlocked throughout several US Online Retail partners such as Amazon.com at $299.00 unlocked with GSM Quad Band and 4G HSPA+ 42Mbps connectivity, in addition to Jelly Bean v4.2 with future software updates available through over the air wireless update feature.
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