The big US carriers are currently falling
all over themselves to tweak their plan offerings to be more competitive
with each other. After changing the upgrade window
of its Edge plans last month, Verizon is now preparing to offer more
data on some plans, reduced prices for Edge customers, and more.
The More Everything campaign starts tomorrow, and we've got the
promotional material sent out to representatives. The 500MB, 1GB, and
2GB Share Everything plans are getting boosted to 1GB, 2GB and 3GB caps.
Edge customers are also seeing a price break of $10 for plans on 8GB or
less of data, and $20 for 10GB or more. Existing Share Everything users
will automatically be migrated to the new plans too. Verizon is also
following AT&T's lead and offering Edge early upgrades to
on-contract customers who purchased a phone prior to 11/13/13. This
offer is only good through the end of March, though.
Part of this "More stuff" approach includes doubling network
bandwidth in markets across the country – the scale of this upgrade
isn't clear. Verizon will also throw in 25GB of Verizon Cloud storage
space for free. All plans will also include international messaging from
the US as a part of More Everything.
Verizon just posted a #More tease which seems to confirm this program. Keep an eye out tomorrow for official announcement.
[Thanks, anon]
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